How I Jump Start My Real Estate Business For The Summer Sales Season

Like any skill or craft I’ve always found it helpful to remind myself and practice the basics. Juggling 1000 things at once I’ve found myself cutting corners, especially in my sales and marketing process… months go by and I wonder why business isn’t as good as it used to be last year???

“Oh, well it’s because of the economy…” <– it’s only an excuse!

Corner cutting starts with simply not “smiling” when on the phone or in person, then it moves into skipping the simple sales or presentation steps when previewing properties or during listing presentations. Cutting corners is cutting your commissions.

Luckily, you remind yourself, like I do, from time to time and practice the basics. For me, it starts with the simple “toastmaster” pitch process.

  1. Tell them what you’re going to tell them
  2. Tell them
  3. Tell them what you’ve already told them Read the rest of this entry »

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Commercial Real Estate For Business Owners

With interest rates now at historically low levels and the United States economy growing at a strong pace, many business owners have been considering the purchase of commercial real estate for their business locations. The benefits and drawbacks to commercial real estate ownership vary from business owner to business owner but potential buyers should educate themselves about the obvious and sometimes hidden benefits to the ownership of a commercial property. Below are some of the major benefits to ownership as opposed to leasing a commercial space.

Tax Deductions

For many business owners one of the primary benefits of commercial real estate ownership are the tax deductions that can be taken on the interest portion of the monthly commercial loan payment. These deductions can be substantial and each business owner should consult a qualified tax specialist about their unique situation.

Equity Appreciation

On average, commercial real estate properties will appreciate about two to three percent above inflation over the long term. This equity appreciation can result in significant financial gains over a period of decades. Read the rest of this entry »

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How to Market Your Home Staging Business to Real Estate Agents

One of the main things that could help you and your business succeed is by marketing your home staging business to real estate agents. Since your business is within the range of real estate market, you might want to build a good business relationship with its people and they are the real estate agents. Real estate agents know more about the selling properties in which your business was made for.

There are many benefits you can get when you market your home staging business to real estate agents; one is that they open their agency for you and that is your best way to get numerous home staging opportunities. But, you can only do this by getting to their door. We all know that real estate agents are busy people. They offer more complicated services than home stagers’ services. So, you can’t just call them. If you want to be entertained for your proposal, you have to get into their door.

Contact every agent that you know and even those agents that has been referred to you by your family or friends. You can send a preliminary mail that explains the services you offer and notify them that you will call them soon. Remember, the more the agents that you have contact with, the more the opportunities that you can get. Read the rest of this entry »

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Marketing Your Wholesale Real Estate Business – It Takes More Than a Better Mousetrap

No matter what business you’re in, marketing is an essential element for success. You may have built the proverbial better mousetrap, but the world will not beat a path to your door if they don’t know who you are, what you do, or how to find you.

That basic business principle is especially true for wholesale real estate investors. No matter how much you know or how good you are at putting great deals together, if buyers, sellers, and other investors don’t know about you, you won’t do much business.

“Marketing is absolutely critical to profitable wholesale real estate investing,” says AC Johnson, who teaches the Wholesale Buying advanced training course and coordinates the mentor program for Wealth Intelligence Academy®. “Certainly you need to know the mechanics of the process, such as how to figure the numbers and do the contracts. That’s important. But people have to know you’re in the business–if they don’t, how will they know to call you when they want to buy or sell?”

Johnson recommends putting together a comprehensive and targeted marketing plan that will get your name and contact information in front of as many potential buyers and sellers as possible as quickly as possible. “Your goal is to find the deals before anyone else knows about them,” he says. “To do that, you need to be creative. It doesn’t take a lot of money, but it does take dedication and effort.” Read the rest of this entry »

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6 Creative Marketing Strategies to Revive Your Real Estate Business

Real estate marketing is about reaching your target audience in a unique and creative fashion.

Marketing in real estate tends to be bland and boring. Here are a few ways you can spice up your business, distinguish yourself from the competition, and strengthen your core clientele.

1. Client & Cocktails

This is one of my most favorite marketing strategies.

What’s better than expressing your appreciation towards your clients for their business? Expressing your appreciation with your clients over cocktails and appetizers at your favorite local restaurant!

The concept goes like this: Pick out your favorite local restaurant. Reserve the executive dinning room or even the lounge area. Invite all your clients, their friends and family, and your prospects for a bit to eat and some drinks as a sign of appreciation for their present and future business.

Get creative and raffle prizes and have games or possibly give out gift certificates for restaurants, home appliances, or even movie tickets.

Introduce your clientele to each other and create conversation. Since the common association is YOU and homes, naturally the conversations start there. Read the rest of this entry »

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